working together

I live at the intersection of digital and traditional media. My “lessons learned” span the very traditional (link to cheers) and the wildly innovative (link to Twitter).

I bring a skill set that includes:

• Identifying your core mission and story so that it successfully expands into digital.
• Innovating new forms of content on all platforms.
• Building new audiences through digital.
• Creating new revenue opportunities across traditional and digital platforms.

I can be extremely helpful to you if you are:

• A digital platform looking to capture audiences and users through traditional media.
• Traditional media looking to find new audiences and create new revenue on digital platforms.
• A brand looking to tell its story in new, innovative, and cost-effective ways through both traditional and digital media.
• A network or show looking to fully connect, engage and drive audiences on all platforms.

Everyone says they have a digital strategy. Very few organizations can say that they are fully optimizing the dozens of touchpoints at the intersection of traditional and digital.

I can help you evaluate the ways in which your organization “lives” in both worlds. I can “audit” your current strategy and execution, build a creative “swat team” to evolve your current practices, define and lead Minimum Viable Projects that will test our hypotheses.

Much of what I do revolves around identifying and unleashing the creativity within your organization so that it can express itself on digital platforms. As Twyla Tharp has written:

“Creativity is not just for artists. It’s for business people looking for a new way to close a sale; it’s for engineers trying to solve a problem; it’s for parents who want their children to see the world in more than one way.”

The real test of any consultant is whether or not they actually execute the necessary changes they’ve identified. I stay with a project until it’s alive and working.

I fell in love with digital from the time I heard my first modem, back in the 80s. I have an email address (fred@well.com) that goes back to 1984. We’re almost 40 years into the digital revolution, what my friend Danny calls “The second birth of fire.”

Digital has just begun to unleash the power of business and creativity. We are constantly evolving and reinventing, at a staggering rate. Let me help your company realize its superpowers, by translating your business into digital and helping you fully live in the digital world.

Let’s get together. Invite me for a “Lunch and Learn,” and we’ll see whether or not the way I think and the lessons I’ve learned make sense for your organization.