20 May 08
William Morris Launching Agency 3.0 With Amp’d Founder Adderton
| paidContent.org
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This looks… well, actually, the last graph in the story tells the whole thing:
Considering Adderton’s controversial background with Amp’d Mobile, this new company will certainly be heavily scrutinized, and remains to be seen if it can move beyond the conceptual idea of reinventing the traditional agency model into something more concrete, both on the product as well as the business model side.