I can’t really tell you with whom I went to dinner last night (although they were charming and wonderful)… But I did hear some amazing facts, all of which are kind of “out there” in public, but which it seems like no one is writing about… In no particular order:
– Remember how everyone was scratching their heads when Google bought Motorola? Turns out, Motorola controls about 40% of the set-top boxes in America. OHHHHH… NOW I GET IT! ANDROID CABLE BOXES.
– The use of social media in our political debates is lame lame lame… it places the social media world as some kind of weird “freak / other” that we patronizingly feature from time to time. I compared it to the moment in the delivery room when the doctor turns to the Dad and asks him if he’d like to cut the cord. Twitter’s experiment with the hashtag “#dodgedthequestion” in the last debate had one good effect — two of the candidates (Newt and Mitt) came back to the Twitter people after the debate to look at how they fared.
– I asked “When am I going to be able to watch a movie on Netflix and see who else is watching, and tweet with them… or better yet, see tweets left by my friends when THEY watched it.” It’s coming – and it’ll probably be a two-screen experience.
– The American TV Viewer is SOOOOO Over this election. They know who the candidates are, they’ve probably made up their minds, and now it’s all up to who gets out the vote on election day. What’s the old wisdom about rain / sun and republicans / democrats? Crank up the weather machine, Dr. Evil!
– I’ve often blogged about how the EPG on your cable box is the real evil… here’s something that’s even more soul-deadening: IF you counted EPGs on cable boxes as web pages, the EPGs of some of our bigger cable companies would easily occupy the top ten web sites in the country. That’s power.
– I got on my high horse again about “WHY NIELSEN?!?” Two things seem to keep this antiquated, antedated system afloat: It’s pretty well baked into the purchasing decisions of all the major advertisers, and is the “lingua franca” of the discussion about whether or not to buy time on tv. Nothing is out there that replaces it as a metric. AND… the cable companies (who have the most accurate data) like to keep that data to themselves as leverage when they re-negotiate carriage fees with the big content companies.
Like I said, a GREAT dinner.