THE CREATIVE LAB AND MINIMUM VIABLE PROJECTS
Most companies have a “creative team” that lives within marketing and might also be outsourced to an agency. In the digital world, every unit of your organization needs to be empowered to be creative. As Twyla Tharp has written:
Creativity is not just for artists. It’s for business people looking for a new way to close a sale; it’s for engineers trying to solve a problem; it’s for parents who want their children to see the world in more than one way.
We’ll take people from each of your business units and form a creative lab that will help them answer their biggest challenges by integrating your story, your powers, your message into their daily lives.
We will empower your teams to live your story, to fulfill your mission and to use their powers and yours to create more opportunities for innovation and revenue.
The Creative Lab will work to create low-cost experiments that will test our hypotheses and build toward:
- New products
- New ways of doing business
- New ways of communicating (internally and externally)
- New revenue models
We’ll present the results of these experiments to the company, demonstrating the value of these innovations.